From Architecture to Other Design

I get this question a lot:

”Why did you switch from Architecture to Graphic Design?”

There was never a “switch.”

I would argue that the conceptual development of an idea to fruition for architecture is degrees more difficult than for a logo or a garment. That’s not to say that designing logos or clothing are “low hanging fruit,” but you cannot necessarily just build a house tomorrow with no prior knowledge, but you could make a logo or an object.

For something like a logo, you would have research, conceptual development and iteration until complete. For a building, it is similar except you have a lot more micro steps in each section + legal constraints set by a region and constraints set by your circumstances and client.

For a lack of better words, you can tell your client a green logo is better than the orange one they want because they are eco-friendly, but you can’t just tell your client to have a double height room for the any reason without it making sense structurally, economically, legally, and sensibly.

After graduating, I found that the way I approached creativity, regardless if it was making a T-shirt or a brand guide or even a photoshoot, was more methodical. I would question every creative decision I thought of, ensuring that every improvement, up until the final result, had a clear objective and lined up with everything presented in a smart way.

Ultimately, I resonated with the ability to make something tangible and immediately. If I wanted to make a book, I could do it, but I would still be thoughtful about the approach.